Seeds Thrift Store

My goal was to give Seeds Thrift Store the look of a high-end fashion retailer.  After looking at several sites, a few common patterns emerged, small headers with just the essential navigation, a large hero or mast head with greeting or special offer, a few teasers, and an Instagram gallery is common.  Most followed a common grid layout with large images of the merchandise dominating the experience.

In my rendition, I included a few key messages to indicate Seeds has more to offer than just a typical thrift store, it's a fashion-forward place for trendy people.  

The "More Than You Might Expect" section opens the door to some of the ideas we discussed, introducing Seeds to the DYI decorating folks.  Furnishings in particular seem to carry a higher price than many other items, so I think it's important to promote.  Other categories, Decor, Accessories, Footwear, can open visitors minds to visit Seeds to discover other items they may not have otherwise considered.

The "Share Your Style" section introduces a social media campaign and the hashtag #seedslook as a way to engage customers.  Additionally, it's a way to highlight and generate demand for items.  We decided to add prices to demonstrate the great value of shopping at Seeds.  These items should be swapped out regularly and reflect seasonal trends.

Directly above the footer is an email sign up form, promising access to New Arrivals.  

The footer is simple, containing links to the main sections of the site, providing critical info such as phone number and address, and social media links.

Of course the design is mobile-friendly, featuring responsive typography a single column layout, and offscreen navigation.   

The first image scrolls so you can get an idea of the experience on a computer.  The two images below that open a modal when clicked so you can see more detail.  The first image is for desktop, the second is for mobile.

Please provide feedback using the comment form below.  You can also show your approval by clicking on the stars under "Vote".